Traffic alone is not enough.
Visitors come and go.
Subscribers stay connected.
That is why lead magnets are so important.
A lead magnet is a free resource offered in exchange for contact information.
Examples include:
• Guides
• Checklists
• Planners
• Workbooks
• Mini ebooks
What Makes a Great Lead Magnet?
A great lead magnet is:
Specific.
Practical.
Easy to consume.
Focused on one problem.
Examples:
Beauty Audience
10 Ways to Save Money on Beauty Products
Avon Ambassadors
Your First 30 Days as an Avon Ambassador
Affiliate Marketers
Build Your First Email List in 30 Days
My Favorite Lead Magnet Formula
Specific Audience
Specific Problem
Specific Solution
Where to Promote Your Lead Magnet
• Blog articles
• Resource pages
• Facebook posts
• Email signatures
• Community groups
Every visitor should have an opportunity to subscribe.
Chapter 5 Action Plan
□ Choose your lead magnet topic.
□ Create a simple PDF.
□ Build a capture page.
□ Begin collecting subscribers.
Key Takeaway
Your email list begins with a lead magnet.
The goal isn’t simply collecting email addresses.
The goal is beginning relationships.
Click here to get The Beauty of List Building step-by-step guide
